Blog 9 – Analysis Of 2 Film Posters

This is the poster for 'Jennifer's Body', the purpose of a poster for a new realised DVD is to promote it and to try and get as many people to watch it as possible. The language used on this poster is mostly informal, they have used the blackboard behind Jennifer for the quotes. Words such as 'Slick, sexy and very twisted' and 'Smart, sassy and sexy as hell' are used to appeal to their target audience of 18-29 year olds. They have also put 'FILM OF THE YEAR' in capitals, this makes it stand out so it is the first quote you would read when you look at this poster. This would have been done to try and get as many viewers as possible, as film of the year would make many teenagers want to watch it. Just like on the DVD cover for 'Jennifer's Body' the colours for the poster are very dark. The title of the film 'Jennifer's Body' is in a deep red colour, this looks just like the colour of blood and indicates danger. Behind the 'Y' in 'Jennifer's Body' there is blood that looks like it is dripping down to make a puddle on the floor, this suggests that Jennifer may be the antagonist in this film. Another reason may be because they have put Jennifer in a red top and shoes. The background for this poster is the same colour as the DVD cover background, black and dark green. This makes the writing more readable because they are contrasting and also adds mystery to the film. The quotes on the blackboard Jennifer is sitting in front of are in white, they look as if they have written on with chalk. This shows that the film is connected to a school, and Jennifer is still in school and her targets are her male classmates. The font they used for the title is a big bold font that's easy to read and looks 3D, the writing on the blackboard looks like free hand writing not a font. There is only one image used on the poster for 'Jennifer's Body' and this is of the main character Jennifer. It's the same picture used for the DVD cover where Jennifer is sitting in a very relaxed layed back position holding her school books and showing off a lot of skin. She is sitting on a school table but underneath where she is sitting is a hand. The fact she is holding her school books makes her look innocent and showing off her skin is sexy to appeal to the target audience of males aged 18-29. When you see the hand hanging out the table underneath Jennifer it shows that she may be the antagonist in the film. There isn't much lighting used in this poster because it is meant to be very dark. The lightest part of the poster is under the table Jennifer is sitting on and the black board behind her, most of the poster is very shaded to make it dark and mysterious. The layout is very simple with the image on the left, actresses names at the top, quotes for the film on the blackboard next to the main image and the title of the film on the right hand side under the blackboard and credits at the bottom. You can tell that this is going to be a teen horror film because of the use of blood and the quotes they used. Putting blood on the poster for a film makes it obvious that there is going to be danger and possibly death. The quotes that they put on the blackboard such as 'Sick, sexy and very twisted' also gives it away that it is going to be a teen horror film. This poster appeals to its target audience because it is very sexy and easy for the target audience to connect to because young actresses such as Megan Fox and Amanda Seyfried have been used.

This is a picture of the poster for 'Sorority Row' this poster was realised to promote the film and try to gain as many viewers as possible. The language used for this poster is quite formal, there are only basic details given. There aren't any any quotes from reviews people have made, just a slogan saying 'SISTERS FOR LIFE.. AND DEATH'. The poster for 'Sorority Row' is basically the same as the DVD cover. It is very dark using only black and orange for the background colours which makes it very mysterious. The title of the film 'Sorority Row' is in white, this could be because it is on a black background so its contrasting and the public can automatically see what film the poster is for when they see it. The title is underlined in a deep red colour, this could indicate blood and danger. There is also deep red blood on the axes that are in between the two words 'Sorority' and 'Row'. Just above the title is the slogan of the film, this is also in white so it is easy to red. The main characters are all in dark coloured dresses, such as black, green, blue and gold. The font that has been used on this poster is a serif font in block capitals. The font is also slightly eroded, this could be because when the body is left in the well it will slowly rot away. The images that has been used is the same one as what was on the DVD cover for 'Sorority Row'. It is the 6 main girl characters all lined up with their sorority house being burnt down behind them. This tells the public that during this film something bad is going to happen either to the girls and their sorority house or they could do something bad to the sorority house. The only light that is on this poster is the light coming from the fire, the main source is from the door of the sorority house in between the two sets of three girls. This means that the poster is very dark, this adds mystery to the film because you cant see anything very well. This poster has been layed out in a very simple way, the main picture as the background with a title and slogan just above the details that are at the bottom. You could tell from this poster that the film 'Sorority Row' is going to be a teen horror because of the little amount of lighting there is, the sorority house is up in flames and because the axes in the title are covered in blood.